Penn Newhard

In 1989 Penn left his job as a Wall Street municipal bond trader, relocated to Aspen to pursue skiing and climbing and never looked back. His renaissance mountain lifestyle eventually led to a post as advertising director at Climbing Magazine. After years working for other folks, Penn struck out on his own in 1997 and founded Backbone Media with just two employees and one phone. Now Backbone is a full-fledged media agency focused on active lifestyle with more than 70 leading brands and over 60 employees. Penn is a published author and photographer and father of four children.